Planned as a wedding gift for Mark Cavendish and his wife from his Directuer Sportif at the time, Brian Holm, the Paul Smith Bullitt was a celebration of British and Danish friendships and relationships. Paul Smith was a very, very good cyclist in his youth, in fact there was talk that he would become a professional road racer at some point so his passion and credentials in cycling are undisputed. Paul was brought on board to design this incredible Bullitt and threw all his energy and effort into realising a truly unique cargo bike.
We later learnt that Paul Smith receives around three hundred requests daily asking to work with him on co-branding projects. It goes without saying we felt incredibly honoured and lucky to have had the opportunity to create a Bullitt with him.
There were clearly parallels in his brand ethics and personality too with us at Larry vs Harry and Paul’s good humour and charming personality shone through during the design process.