And DAMN, did we have something to be excited about...
We're happy to announce that we will be partnering with the World Tour bikerace: Copenhagen Sprint in 2026! And, that Svajerløbet will take place in the sprint days in the middle of Copenhagen, right by Dronning Louises Bro.
How in the world is that possible, you might ask?
Well these Sprint guys and gals - they mean business, and since they're shutting down most of the central city for the sprint, they've got some serious pulling power.
So we asked, "hey! Since there aren't gonna be any cars filling up the middle of the city during the race days - shouldn't we do our Svajerløb right there in the middle of Frederiksborggade?".
And they replied "hey! Sounds cool, we'll inform the king, prime minister and get you guys some fences", and that was pretty much it!
Not only that, but if you're a Bullitteer and ever thought "Hmm, wouldn't it be cool to ride on one of those big closed off tracks in the middle of the street?", now's your chance.
Our partnership with Copenhagen Sprint will consist of three awesome things, all involving our community and beloved Bullitteers.
1. A Bullitt caravan.
Yes! It just makes sense right? Why in the world would sponsors give out merch from the backs off plastered clunky cars in the middle of a bike race in the city!? That's a real good question, and together with Copenhagen Sprint we're happy to announce that this years sponsored merchandise caravan will be brought to the people - by the people. The Bullitteers! We thought this was a pretty great opportunity to reach out to you guys - our friends in Copenhagen and ask "Wanna ride on a World Tour Track on your Bullitt?".
Link to the Caravan Signup Form
2. Svajerløbet on Frederiksborggade
Svajerløbet has always pulled crowds, but this one is gonna be on a different level. It doesn't get more central that this, there'll be no cars, just fans, Bullitteers and bikefans. Copenhagen Sprint will provide us with real pro cycling fence, but other than that, Svajerløbet will stay just like you know and love it. Chaos, blood, sweat and tears - speed, love, laughter and shiny medals. We're expecting one of the biggest turnouts ever, and we have competition coming in from all over the world - just for the Svajerløb honor. Bring your legs, your friends and your biggest fans.
3. The Bullitt Tailgate area:
Since you'll obviously already be hanging around the Svajerløb and Caravan area, we need your help to turn the area into a real Bullittopia. There'll be beer, there'll be grills, there'll be Bullitts and bike nerds everywhere. Come hang out, before and after Svajerløbet and the Caravan in the big Bullitt tailgate area right next to the Flagship store and Svajerløbet.